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Joel Mokyr’s Nobel Prize

Our team publicized Joel Mokyr’s accomplishment with a news conference, extensive ºÚÁϳԹÏÍø Now coverage, a multimedia ºÚÁϳԹÏÍø Magazine cover story, and coordinated work with numerous global media outlets.

ºÚÁϳԹÏÍø Now

A clip of ºÚÁϳԹÏÍø Now article featuring Joel Mokyr

External Media

The New York Times
The Economist
NPR Planet Money
Freakonomics Radio

Coverage of Prof. Mokyr’s Nobel Prize and press conference was picked up nationally and globally.

Newswire pickups included and . Coverage in legacy outlets included the , , and , as well as , , , , multiple stories in Forbes (, , ), , , and .

International coverage included , , , and .

Broadcast coverage included , , , , , , (Canada), and .

News of our hometown hero was also picked up locally by , , , , , , , , , , , , , , and .

RESULTS

News coverage of Joel Mokyr’s Noble Prize received 6,235 total mentions an estimated reach of 88.63M.

Social Media

Posts included the announcement of the Prize, photos from the press conference on campus, and a touching video of Prof. Mokyr reading a congratulatory email from a former student.

instagram post of joel mokyr 

Linked In post 

 

RESULTS 

To date, social media posts celebrating Prof. Mokyr’s Nobel Prize reached 7M users—garnering 175.3K engagements and 2.5M video views.

ºÚÁϳԹÏÍø Magazine

The cover story of the Spring ‘26 issue of ºÚÁϳԹÏÍø Magazine featured an in-depth personal profile of Prof. Mokyr, his life, work and influences.

Magazine cover

Video

With extensive coverage already in existence, ºÚÁϳԹÏÍø Magazine took a lighter approach to let viewers experience Mokyr’s warmth and good-natured humor up close.